
EDS "Airplane"
About this video
A short EDS television commercial that shows an airplane being built while it is in flight. It is an early use of the 'building the plane as it flies' metaphor.
Why it appears in the archive
HN mentions it mainly as the origin of the phrase about rebuilding a plane mid-flight, usually applied to software projects.
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From the Hacker News discussion
For curious readers, the "building a plane as it flies" metaphor dates back to at least 2000, to these commercials for EDS: [VIDEO] I thought it was IBM but I was quite mistaken, so good thing I looked it up lol
Read original comment ↗It's really hard to rebuild a plane while in flight Obviously these people didn't know that [VIDEO] [Disclaimer - I used to work for them]
Read original comment ↗[VIDEO] Why build them first. // I've never understood that ad - it always screams "we don't take proper care" to me..
Read original comment ↗