
Designer's Digest - Steve Jobs on the role of product and marketing people.
About this video
A three-minute excerpt of a Steve Jobs interview in which he describes how monopolies let sales and marketing people displace product people, rotting a company's product sensibility, with Xerox as the example.
Why it appears in the archive
Cited constantly on HN whenever a large company declines, as the canonical explanation of product people being pushed out by sales and marketing.
AI-generated summary and labels from the source dataset; verify important details against the video. Source & credits.
From the Hacker News discussion
They boost the share price for a while, but then the competition takes over. Steve Jobs has the best explanation for this. [VIDEO]
Read original comment ↗> resource curse, where countries with rich natural resources are prone to foundering Steve Jobs calls this out wonderfully here: [VIDEO] > [...] the same thing can happen in technology companies that get monopolies. Like, oh, IBM and Xerox. If you were a product person at IBM or Xerox, so you make a better copier or a better computer. So what? When you have a monopoly market share the company's not any more successful. So the people that can make the company more successful are sales and marketing people. And they end up running the companies. And the product people get driven out of the decision making forums. And the companies forget what it means to make great products. [...] the product sensibility and the product genius that brought them to the monopolistic position gets rotted out. By people running these companies that have no conception of a good product versus a bad product. They have no conception of the craftsmanship required to take a good idea and turn it into a good product. And they really have no feeling in their hearts usually about wanting to really help the customers.
Read original comment ↗I think the problem is actually what Steve Jobs had once mentioned [1]. Companies get taken over by sales/marketing teams as a company grows in size, and the product/customer focused people get removed from the decision making. The quality of the companies products then stagnate or rot, as the product people are always in a rush to meet the requests of upper management - who of which have no idea what it takes to make a good product. So everyone's being micromanaged to meet stupid metrics - rather than the outcome - a good product. As so it's not so much about micromanagement, as so much as having the best decision makers throughout the company. But none of this matters much when you're big, or have a monopoly... [1] [VIDEO]
Read original comment ↗>it feels increasingly like IBM of 2003 Probably explained by: [VIDEO] On another point. I'm not sure how much this is true, but I've read that most of AMD's chips are made from the same basic building blocks, and their different CPUs are mostly just a matter of how many these blocks are stitched together along with whatever tuning/other hardware. Such a design is probably very scalable, which simplifies manufacturing and reduces costs. Whereas I heard intel chips have more separate customizations requiring more separate tooling for each of their chipsets, which complicates manufacturing...
Read original comment ↗I feel pretty strongly that, assuming you care about the art and creating things then Valve is a blueprint of how exactly not to do it, hang on let me finish. Building Steam was a genius business move, it has basically given them an insane amount of income for close to zero effort, I mean the client is insanely janky and has barely been updated from an actual experience point of view in over a decade but it doesn't matter because almost all PC gaming purchases are funneled through it. Now what this should have done is allow the company to stop caring about profits and being able to relish in building true art to a true un-compromised vision. But something has seriously gone wrong here and the company has struggled to ship close to anything meaty in 16 years. To put it in perspective lets look at auteur studios held in similar regard as Half-Life. (I'm ignoring side releases, just focusing on mainline games) - Half-Life: HL2 2004, HL:A 2020 - Kojima : MGS3 2004, MGS4 2008, MGS5 2014, Death Stranding (worth pointing out his studio was rebuilt from nothing for this too) 2020 - Rockstar : GTA:SA 2004, GTA4 2008, RDR 2010, GTA5 2013, RDR2 2019 If Valve hadn't had steam, the company would not still exist today with that output. If HL:A good, yes. But we put it next to Rockstars output in the same time and it's not even the same league. Something has seriously gone wrong within Valve and I think the charitable way to frame it is "Oh they just care so much they only release when its
Read original comment ↗Essentially what Steve Jobs said about product vs sales & marketing people and Xerox, but more regional/department version. [VIDEO]
Read original comment ↗I was in shock, when realised that everything that I love about Mac Desktop since beginning of OSX era will be showed away in the name of vertical integration. Now I am ok. Catalina is the last Apple OS that I will run on my computers. Figma is in the browser. Blender is working under Linux perfectly. Windows is horrible, but if used properly for specific tasks it will perform. The big problem was to move away from Logic, but where there's a will, there's a way. I am deeply thankful for all those years of Desktop Bliss, but Apple nowadays is marketing and shareholders driven company and this is the opposite of Jobs philosophy. [VIDEO]
Read original comment ↗just my humble opinion - i believe aapl has crossed the threshold into the territory which steve jobs famously described as the hallmark of the Scully era[0] - their endless pursuit for revenue has pushed sales and marketing people to the front of the line and product people operate in their shadows. of course in a company as big and wide ranging as aapl, there are so many competing priorities and things to focus on but, IMO, tim cook is a real life paperclip maximizer. early on in his tenure there was some criticism that he was a "bean counter" and would ruin things cause he wasn't Steve, but rather than cutting costs as a traditional beancounter type would, he has been ruthless in pursuing what works to continue the endless revenue climb. there are certainly many things they could work on but choose not to, or could do better, but when you're in Cook's position and you are the preeminent Elephant (far larger and less capable of dance than Gerstner could have ever imagined), you have no choice but for changes in direction to be slow but large in magnitude. and at such a massive scale, while aapl could stumble out a new product/service and vacuum up tens of $millions, there are fewer and fewer opportunities which will clear their IRR. Taking some liberties interpreting here, but hence why they feel the need to extract value from App Store payments, turn a blind eye to scam apps, Google as default $earch, etc; their gravitational pull is so powerful that, as a proper paperclip
Read original comment ↗