Apple Execs on What Went Wrong With Siri, iOS 26 and More (Full Interview) | WSJ

This is a rare and fantastic grilling of Apple by a journalist over Siri, with Craig Federighi and Greg Joswiak. It's a masterpiece. [VIDEO]

I’ve held the opinion as an Apple Fan for the better half of the last decade that Apple is lost. When looking at their product decisions and what they’ve decided to ship, it shows. - iPad is a confusing array of what that device is for. Is it for professional creators? Or consumers? Is it a PC? Or is it a mobile device? For the first time since its inception, it got a window manager at WWDC25. And yet, no support for any other apps outside of the App Store (EU excepted). Not a single creative professional uses it in the workplace. Not a single engineer uses it for development. And yet, a 11 iPad Pro with the trackpad+keyboard is more expensive and less capable than an M1 Macbook - iPhone: They are absolutely scared to change anything on here because the current culture at Apple is one of "do not change what brings us the most profits". Year over year small improvements, and rising phone costs. OS 26 brought about... a confusing design change. And while some analysts are fooled into thinking that this is preparation for their VR glasses, and even if that was remotely true (it's not) the analysts forgot that half transparent displays still obscure your vision. So that's not it. - Developer experience. There was recently a post on Hacker News about how the developer exhausted every avenue and was left with OS level behavior that only Apple could change or fix. [LINK] The comments ripped Apple apart. And you know what the response was? Apple finally helped them. But look at the s

IMO: There's a ton of circumstantial evidence Liquid Glass was supposed to be a 2026 feature, but at some point between 2024-2025 they accelerated it for a 2025 release. Stating that it was because of the Apple Intelligence disaster of 2024 totally fits in the timeline. 1. Liquid glass went through significant changes in every developer and public beta release between June and the full release in September. Transparency, border, light scattering changes, it was very clear that they didn't even have a strong definition internally of "how liquid" and "how glass" the liquid glass should be, and were responding in real time to reddit comments complaining about it. 2. Many aspects of the design system are still buggy, today, in October. There's some evidence that accessibility features like Increase Contrast and Button Shapes are implemented entirely differently depending on your model of iPhone [1]; they certainly do not do what the label says they should do for some users, and at the very least are implemented inconsistently, or not at all, across many apps. 3. The MacOS 26.1 developer beta further implements (welcome) changes to the design system [2]. Why weren't these ready for 26.0 GA? 4. It is expected that 2026 and 2027 are going to be a massive years for new iPhones, as we're expected the iPhone Fold to drop in 2026, then in 2027 we'll see something related to the 20th anniversary of the iPhone. Comparatively speaking, 2025 saw a new midrange iPhone model, but that's it. C