Steve Jobs Content vs Process

Jobs talks about this in [VIDEO] . I wish more leaders understood this. I interpret his words that people who do, understand and care are more valuable than those who only focus on process and politics. Steve Jobs has great points again. I love to hear him talk about what really matters for success of great tech companies.

Intereting talk :- ) "Steve Jobs: Content vs Process", [VIDEO] 3 minutes. I'd guess that it'd work better with a better-than-good-enough Benevolent Dictator who gets to improve the user interface however s/he wants, than to go looking for the "magic" UX improvement process

there is also this gold nugget from Steve jobs (there is no date, late 80s ?): [VIDEO] >"Companies get confused. When they start getting bigger, they wanna replicate their initial success, and a lot of them think somehow there is some magic in the process of how that success was created. So they try to institutionalize process accross the company, and before very long, people get very confused that the process is the content. And that's ultimately the downfall of IBM : IBM has the best process people in the world, they just forgot about the content." [...] >"In my career, I found that the best people are the ones really understanding the content, and they are a pain in the butt to manage, but you put up with it bc they are so great at the content. And that's what makes great product : it's not process, it's content."

>Cook is that he’s a process and money guy “People start to get confused that the process is the content...And that’s what makes great products. It’s not the process, it’s the content.” —Steve Jobs [1] [VIDEO]

I assume they're referring to Steve Jobs' comments in this (Robert Cringely IIRC) interview: [VIDEO] (not a great copy, but should be good enough)

No, tech has become no Woz and no Jobs either. You don’t get enshittification with Jobs, but the opposite. Also he would abhorre modern day process driven product management: [VIDEO]

Your comment reminded me of the old content vs process Steve Jobs commentary: [VIDEO] But I agree, it's so tempting to get internally focused, or focused on "improvement" that really shifts the focus to something else entirely (hollywood style movies, tv shows, whatever). Personally I'm no fan of the youtube-ism and youtube generally, but it's clear that game is it's own game. It's not making a movie, it's not a TV show, it's not even tiktok. It's its own thing and it is pretty clear that generally you have to play that platform's game. My kids play a lot of roblox, and while there's a lot of copy cat games based on traditional gaming, there's almost a system on roblox as far as what games are popular as far as ease of jumping in goes and so on. And there's a lot of weird creativity you find nowhere else as far as the topics of the games (want to be a bug? you can do that). That's it's own space too.

> people more concerned with process than results Sounds like something Steve Jobs observed at apple [VIDEO]